Noren was founded in 2015 (previously known as Penny Lane Vintage) by vintage clothing curator, specialist, stylist and LA Native, Nanor Momdjian.

The name Noren comes from the Armenian word meaning "again." At Noren, we carefully source one-of-a-kind vintage and designer pieces that are meant to be reworn and loved again and again. 

  "Made in the past. Worn in the present. The future is vintage."